Play With Cereal

This is a class project (PDES 5711)* conducted at the University of Minnesota. I am primarily responsible for market research and user research.

Please find the final presentation slides here.

Feedback from the client and/or the instructor (anonymously)

• Great presentation and explanation of how this is different vs. other kid light products. Love how you integrated the storytelling element and how you can help drive cereal sales.

• Super interesting idea! I love the storytelling integration into the light

• Awesome presentation! Like that there are multiple revenue streams: cereal, lights and potential apps and games

• A real need for parents (nightlights), well conceived and executed. Beautiful graphics and use of the brand...and such great writing (and narration) on the script!!

More details on the way …

* This project is proudly co-conducted by Andrea, Dilon, Emment, Garrett, and Rachel, from whom I learned so much about cross-functional collaboration. It is proudly advised by Dr. Barry Kudrowitz.