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Haoyi Lu, aka Katy is a researcher driven to understand people, and leverage human insights to impact the business and society.
She is currently in the job market for Market Researcher, Insight Manager, User Researcher, or similar positions that leverage her years of research experience (qual & quant), her cross-cultural experience in Europe, the US, and China, and her #1 strength in building connections.
Landing Experience
Generative research to inform the redesign of landing experience @ Wayfair
Future Home
Generative and evaluative research to understand customer needs for future home appliances @ Bosch
Attention “Revenger”
Foundational research to guide business strategy @ IQIYI, Inc.
Donation Engagement
Evaluative research to evaluate the message strategy to raise donation, Master’s thesis @ University of Minnesota
Play with Cereal
Product innovation project to develop innovative products to inform branding @ General Mills